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A young Bangalore based creative agency called The Bold Creative in collaboration with the renowned C.Krishniah Chetty Jewellers, is helping women depict who they really are in our generation with a campaign called #MyWayMyStyle. The campaign has gotten over 100,000 views on social media.
Today’s jewellery ads only aim at the traditional generation that focuses on how much gold a bride is wearing. But in reality the modern bride is way past that, jewellery is about making a statement for some, practicality, showing an emotion, wearing your pride, and more.
The Bold Creative has captured the essence of the 21st century bride and presented it beautifully by bringing together 6 of the most influential Bangalore based women! They each come with a strong resolution, ambition and unique attitude that is reflected through their personal choice of Jewellery. Yes, the models were allowed to pick their own jewels from the CKC collection! The campaign truly reflected #MyWayMyStyle. You can check out the entire campaign here.

The Bold Creative is a Bangalore based agency turned Creative-duo teamed by Vanshaj Kapur and Pragnya Venkatesh. The duo work on experimental and edgy project based advertising campaigns, visual branding & packaging, brand strategy, film design and production, web design and even more in the graphic design space including everything print and screen. Personalisation and commitment are key when working with a client.

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About The Influencers

  • Alicia Souza – Bangalore based Illustrator who designs everything from planners, calendars, home decor, stamps, phone covers and a lot more.
  • Roshini Kumar – A fashion photographer, creative director, art activist, co-founder of the Open House in Bangalore and also a cancer survivor.
  • Dr. Shweta Devraj – Doctor, fitness expert, animal flow instructor and also a nutritionist.
  • Nilu Thapa – An Indian street style fashion blogger with a huge following on instagram.
  • Shagufta Ahmed – Bangalore’s favourite RJ. She also considers herself a drama empress.
  • Ritu Arya – A bangalore based stylist, creative director and fashion designer.
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About C.Krishniah Chetty Jewellers
The C. Krishniah Chetty Group of Jewellers is a jewellery brand based in Bangalore, India. The group comprises six entities: C. Krishniah Chetty & Sons, C. Krishniah Chetty Jewellers, C. Krishniah Chetty Manufacturers, C. Krishniah Chetty Foundation, C. Krishniah Chetty Partnership Firm & C. Krishniah Chetty Charitable Trust.

The group was founded in 1869, and is still run by the fifth and sixth generations of the C. Krishniah Chetty Family. The company is famed for being the preferred jewellers to over 21 royal kingdoms including the Maharaja of Mysore, the Nizam of Hyderabad, the Maharaja of Travancore and many royal families of south and central India. Today the group runs six stores across the city of Bangalore. #KhabarLive

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