There needs to be more awareness around infertility to break the stigma around it. This article is part of #SheIsCompleteInHerself – a Prega News campaign that aims to raise awareness around infertility and celebrate every woman for who she is.
Priya Reddy in her late thirties based in Hyderabad, feels that couples need to be supportive of each other when it comes to dealing with infertility. Read her full story below.
Moment of realisation: We have been married of over 10 years. It was in the fifth year of our marriage we realised that we’re unable to have a baby.
Coming to terms with it: We were very practical and supportive of each other about what we needed to do and who we needed to consult. There was no blame game in our marriage.
The pressure of starting a family: Family pressure was always there but we had our priorities set even before thinking about having kids. My husband stood his ground and we took our decision together, plus we kept it private as to when or how we were going to have kids.
#SheIsCompleteInHerself is a Women’s Day initiative by Prega News, India’s No. 1 pregnancy detection card. Check out their powerful Women’s Day video that addresses infertility.
Whether society is harsher to women: I think people just assume it’s the woman’s fault no matter what, but if you have a supportive relationship with your husband you don’t need to answer anyone.
Whether motherhood complete a woman: These days, motherhood is not what completes a woman. Her independence and confidence defines her more than anything else. I think we have been suppressed for years. It’s 2021 and society needs to change its mindset. Women can be whoever they want.
Breaking the stigma around infertility: I think there needs to be more awareness around infertility and it’s important to stop blaming people.
Prega News, pregnancy detection card from the house of Mankind Pharma, has launched a new campaign on the occasion of International Women’s Day, where they are emphasizing and highlighting the sensitive issue of infertility. The campaign is an initiative to spread awareness around this susceptible issue.
Prega News has come up with an emotional yet a very thoughtful video campaign #SheIsCompleteInHerself. “In India, 1 out of 6 couples in urban India battles the issue of infertility, the circumstances and the pressure of the society around has an adverse effect on the social, emotional and physical health of the couple and the consequences are harsher on women. In most of the cases, the couple suffers in silence with very little support. This Women’s Day, Prega News urges all of us to be more sensitive towards the issue and make this world a better place for couples battling infertility,” the brand said in a statement.
The video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility. The video features a woman who is self-dependent and takes care of her family throughout the day, with no questions asked. She selflessly works around the clock to ensure every family member’s happiness. Towards the end, the video depicts a conversation about another family member who is pregnant and they are discussing possible names that they can keep for the baby. It is then when she feels the volid in her life and is suffering the pain of infertility in silence that she can never become pregnant.
Talking about the campaign, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma siad, ‘Through this campaign, we urge everyone to extend the care for those suffering from infertility and celebrate every woman for who she is because #SheIsCompleteInHerself. We all need to be sensitive and embrace each and every woman for the completeness in herself! It is a responsibility of each one of us to make this world a better place for those suffering in silence.”
Shweta Bhuchar & Gaurav Bhardwaj from the Creative Agency and Production House – SG Dream Media said, “Infertility is a rising concern in India because of which there is an unsaid pressure from the society, particularly for women. Prega News, as a brave brand, stepped forward to raise a conversation around these stigmas. Hence we conceptualised a film that not just sensitises everyone but celebrates women for their completeness in themselves. #KhabarLive #hydnews
