SEO is one marketing concept that keeps evolving. Once you start believing you know everything, search engines modify the algorithms, pushing you to change your strategy. 

So, what should you do?

There will always be algorithm updates, but you can use some best SEO practices to get organic reach for your business. An SEO company in India can help implement such SEO techniques and improve the odds of ranking on search engine result pages.

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Let us look at the top strategies used by SEO companies in India that give them a competitive edge.

Quality Content

Another key element of a solid SEO strategy is high-quality content.

While many marketers consider SEO and content as different strategies, they actually go hand in hand. Content marketing allows you to share information about your industry and brand. It is also a great way to establish your credibility while driving traffic to your website.  

As said earlier, an SEO company can help suggest high-ranking keywords. It can also guide you on the content format and the topics you must cover. Plus, an SEO agency makes sure that the content is published consistently.

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Improving the Site-Loading Speed

Do you know that a whopping 83% of people expect your website to load in 3 seconds or less? They are likely to leave if it takes longer than this. The website’s load time is a critical component of SEO strategy. 

Users will abandon your website if it takes too long to load and go to one that loads faster. As a result, the bounce rate rises. This sends a negative signal to the search engine that the website is irrelevant to the user’s search query, leading to poor SEO ranking. SEO companies in India can help improve ranking by improving site speed.  

Incorporating Long-Tail Keywords

As compared to the usual keywords, long-tail keywords are longer and more specific. Users are more likely to search for long-tail keywords when they are closer to the point of purchase. Such keywords have a low search volume and can be extremely useful.

In fact, long-tail keywords make up 70% of the search traffic. 

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An SEO company in India can suggest the best long-tail keywords along with certain tips to include them in your strategy.

Local SEO

With local SEO, your business can reach more people in your area. Local customers search for your business. If you optimize for local SEO, you’ll help your brand reach the local leads. Any business with a physical entity can benefit from local SEO. 

Local SEO can –  

  • Help you gain visibility  
  • Improve traffic for the most relevant searches  
  • Build links with nearby businesses  
  • Help gain repeat customers  

If your business/company has a physical location, you should not miss Local SEO. Connect with an SEO company in India to increase sales and revenue.  

SEO Analytics

Now that you have built a great SEO strategy, it is important to focus on the analytics to get valuable insights into the strategy.

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An SEO company in India helps you monitor the analytics. You can track page views, conversions, and much more. Looking at the analytics is important as it can allow you to make necessary adjustments.

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Bottom Line – Do You Need a Custom SEO Marketing Strategy?

A strong SEO strategy can do wonders for your business. It can drive more traffic to your website, increasing sales and revenue. And if you don’t have the expertise to do it in-house, you can get in touch with a reputed SEO company such as AdLift. 

It is a leading SEO company in India that uses white hat practices to improve your ranking in search engines. You can also benefit from services like local SEO and technical SEO.

Get your website SEO optimized to make it easily navigable and accessible. #KhabarLive #hydnews

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