When You’re Customers Are Talking, Quiet Your Brand Voice and Listen
"Brand voice" is an important concept for maintaining message consistency but it is not more important than your customers.
We’ve all heard that writing according...
Who’s Outraging Against The Daily Insults To The National Flag In...
No one seems to feel insulted by the fact that scores of children only ever get to wave the flag while selling it at...
The ‘Glorious Jagityal’ Fort In Telangana
The history of Telangana is marked with spirit and grandeur and forts form an important part of that greatness. The Jagityal Fort in Jagityala...
Artificial Sweeteners Raise Your Risk of Diabetes by Altering Your Gut...
While artificial sweeteners are often promoted as healthier alternatives to sugar for diabetics, they could actually speed up the development of glucose intolerance, according...
The Mouth Watering Tastes Of ‘Telangana’ Food & Savouries
I’m in the HiTech City office of Hyderabadi restaurateur and caterer Gandra Praveen Rao, the go-to guy when the Telangana Rashtra Samithi wants to...
South India’s Spice Hero: How to Make the Famous Gunpowder
My first South Indian meal was a disaster and this albeit attending enough and more weddings where the constant flow of food would overwhelm...