UNMUKT Festival, India’s First and the biggest lifestyle solutions show for Senior Citizens will be held at Hitex, on December 15 and 16. Disclosing this addressing a press conference here in Hyderabad, Monimita Sarkar, the founder of Unmukt Festival said that the unique festival is expected to draw participation of 10000 visitors comprising seniors and their families.

Participants include solution providers from the Health & Wellness, Senior Housing, Home Health Care, Finance & Legal, Technology and Lifestyle segments, both from the corporate and NGO sectors.

Officially endorsed by HelpAge India and Heritage Foundation India, the launch event is also partnered by Google, Apollo Hospitals, Nobel Hygiene, Harmony Celebrate Age, Guardian Capital Investments Advisors.

Some of the more prominent exhibitors include:

  • Aditya Birla Capital
  • ICICI Bank
  • Seniority.in
  • Himalaya
  • Saket Engineers
  • Bahri Estate
  • Covai Care
  • Blue Water Alkaline Solutions
  • Clustas
  • Dr. Saxena
  • Forza Freedom
  • Zero-G Beds …. and many more.
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It is organised by KWC Conferences, a pioneer in India’s Professional Conference organising industry.

“It is not an event. We are spearheading a movement to make our respected elderly people age gracefully and enjoy old age to the fullest”, announced Monimita.
“A third of our life is spent in old age. Life is not over the moment you are retired. You may be retired, but, you are not tired. Life is not over if you are 60, 70 or 80. You can live a full life.“ Monimita added.

There are many inspiring seniors who are at the unbelievable age of 79,80 and 90 are doing wonders, participating in marathons, beginning new ventures or fully engaged in social and community based activities. They are stellar examples of what it means to have zest for life.

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“The fabric of our society is rapidly changing. Children are moving away from parents for greener pastures, more women have joined the workforce Parents are often forced to stay and live on their own. Unmukt Festival through the six key segments—Health & Wellness; Home Health Care; Senior Living; Lifestyle, Finance & Legal and Technology, helps seniors and their families identity services and products to enhance the quality of life for seniors”, Monimita shared.

Entry to the event is free and all are welcome. For more information, please visit www.unmukt-festival.com. The festival features 35 workshops, panel discussions and demos. All these can be availed free of cost.

Google will be conducting a series of workshop on Online Safety for all ages she added.

The Press Conference was then followed by a Panel Discussion on ‘173 Million Senior Population in 2025*- Are We Ready?’

  • Srikumar, CEO, CovaiCare moderated the discussion
  • Aseem Sen Gupta, CEO, Guardian Capital Investment Advisors
  • Ameya Khullar, Manager Brand Communications of Seniority.in
  • Bhavya Roy, Brand Manager, Nobel Hygiene
  • Dr Ratna Rao, Co-ordinator Geriatric Services, Apollo Group Hospitals
  • Vijaylakshumi Prabhakar, Member, Unmukt Advisory Board participated in the discussion.
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Participating in the panel discussion, Monimita informed that a Global Market Insights report estimates that the Indian geriatric care market is set to gain at 9% CAGR up to 2023 from USD 13.8 billion in revenue for 2015. According to a United Nations Population Fund report one in five Indians will be above the age of 60 by 2050, a total of nearly 300 million people, comprising 19% of the total population.

Unmukt Festival series will be held in multiple cities in next two years Monimita informed. #KhabarLive