One of the biggest annoyances faced by overburdened office executives on a regular basis is constant interruption due to running out of toner, which in most cases happen at the wrong time, i.e. when your boss is demanding a printout of last month’s invoices or right before you need to take some marketing materials to a client meeting.

That’s why, in its bid to minimise “printerruptions” at work, HP has launched the world’s first cartridge-free printer, the HP Neverstop Laser, in India and Gulf countries.

Key features of the HP Neverstop Laser printer:

Up to 5,000 pages without interruptions
Print up to ten times more pages with up to 5,000 pages right out of the box with virtually no interruptions – perfect for high-volume printing

Reload mess-free toner in seconds
A revolutionary supply system lets you quickly and easily reload toner levels in 15 seconds without making a mess and is hassle-free with the HP Reload kit – allowing entrepreneurs to get back to their businesses quickly

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Original HP quality and unbelievable savings
Get original HP quality printing for a cost per page competitive with imitation cartridges, with up to 80 per cent cost savings on HP original toner

Connected and mobile
Easy mobile scanning and printing with best-in-class mobile print app, HP Smart App

Built for business
The Neverstop Laser is a groundbreaking, rapid-reload laser printer that enables efficiencies for entrepreneurs who don’t want to waste time on interruptions. With a first-of-its-kind toner supply system that allows users to replace the toner in seconds, HP’s Neverstop Laser ensures small business owners can stay in their business flow while getting the most value from their printer. Here’s how.

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Commenting on the launch of the product, Oganesean says, “Market reports estimate employment potential for SMEs in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demand hassle-free products to increase efficiency. In line with this, we developed the Never stop Laser printer to reduce common interruptions, thus giving entrepreneurs and SMEs a chance to focus on running a seamless business operation.

“SMEs form the backbone of the Indian economy, comprising 86 per cent of the total private sector workforce and more than 60 per cent of the country’s current GDP. Our ambition is to fulfil our customers’ demand for a low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the India and play a role in the growth of the SME sector.

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Bssat says, “With more than half of entrepreneurs and SME owners agreeing that their businesses cannot operate without a printer – we designed this unique product to give the entrepreneurs a competitive edge in the marketplace.

“Besides meeting customer demand, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Never stop Laser design which is made with more than 25 per cent recycled plastic while the toner reload kit is made of 75 per cent recycled plastic.”

The HP Neverstop Laser printer is now available in India and UAE.

For more information on the HP Neverstop Laser printer, click here.

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A senior journalist having 25 years of experience in national and international publications and media houses across the globe in various positions. A multi-lingual personality with desk multi-tasking skills. He belongs to Hyderabad in India. Ahssanuddin's work is driven by his desire to create clarity, connection, and a shared sense of purpose through the power of the written word. His background as an writer informs his approach to writing. Years of analyzing text and building news means that adapting to a reporting voice, tone, and unique needs comes as second nature.